James co-founded SINE Digital in 2017. He has worked closely on digital strategy for leading West End producers such as Sonia Friedman, Michael McCabe, Kenny Wax, Colin Ingram, Nimax, Namco, Playful Productions, David Pugh as well as for The Bridge Theatre.
Prior to founding Sine Digital, James worked as a musician and professional songwriter for Faber & Faber Publishing, as well as, EMI Music. He is also the Managing Director of London-based record label LGM Records.
Outside of work, James is passionate about psychology and recently completed a short course on Consumer Neuroscience at UCL.